Next month, the movie “Smurfs 3D” will hit theaters worldwide with different marketing techniques. Insted of doing a basic world premiere in a typical Hollywood venue, the movie makers decided to paint an entire Spanish village by blue color.
Though the filming of ‘The Smurfs’ began in 2010, the characters have gained huge popularity through video games for quite some time now.
Smurfs’ Village game on Facebook has about 572,656 monthly active users. It’s a farming-style game in which players begin to play under the guidance of Papa Smurf, with only a single mushroom house and a lone plowed plot of land. From there, things quickly progress, allowing players to build specialized houses, elaborate gardens with colorful crops, bridges to span running rivers, trodden paths, and more.
Last year, Smurfs’ Village caught on with users of Apple Inc’s iPhone, iPad and iPod Touch.
Though Sony has pledged to restore the village to its former white color after the promotions of the movie, now the locals in the town are actually considering keeping the town blue. After all, it could end up becoming a tourist destination, now itself the village is famous around the world.